Welcome Publicis Groupe

Thank you for being here.

Question: If employees don’t remember what they’ve learned, then what’s the point of training?

We’re on a mission to create effective, memorable learning projects—“boring” doesn’t help our clients.

And for us, it all starts with engagement, the essential ingredient for connecting knowledge with people.

Storytelling

Storytelling is a fundamentally human capacity, widely embraced as the most powerful teaching tool. 5 people out of 100 remember statistics; 63 in 100 remember stories. In the age of digital media, competing for employee attention is difficult. With characters, plot, dialogue and other conventions, our courses use story to grab attention from the beginning and create an emotional response throughout the course. Stories provide context, context helps with retention, and learning retention is critical.

Interactivity

Training & learning activities of the past typically relied on methods of passive knowledge transfer—live lectures, ‘death by PowerPoint’, and DVDs. To truly engage and teach, employees need to be involved.

That’s why most of our custom courses require interactivity on behalf of employees; to complete a course, employees must engage with it. Our instructional designers build creative interactive exercises for courses based on concepts of Adult Learning Theory.

Design for All Learning Styles

People learn differently. That’s why our courses typically use a mix of professional narration, text, static images (alt tags), motion graphics, video, color, and activities to ensure that learning objectives are communicated accurately. Courses are SCORM & AICC compliant and ADA friendly. Effective training delivers information in multiple ways, creating lasting memorability to reach workers and influence behaviors.

New Media That Matters

To bring our client projects to life with a full suite of creative options, we’ve invested in digital production, integrating technology and imagination to build captivating training programs. All videography services are in-house. Our new standard for development leverages our own motion capture studio. Graphic development work performed by our media developers incorporates Unreal Engine 4, the same tool used by NASA.

Our Approach

Nothing less than our full attention, undivided, to resolve your workforce training challenges.

Learn. More.